Well, we thought we would share a little bit of the behind the scenes at our photoshoots. As many of you know and love, our photographer Irina is a huge part of our brand. Her daughter Nicole is no exception and has become the face of Dollcake over the years. We have virtually seen her grow up through the images.
All of our shoots are held in Florida, USA. As we are based in Australia, people are usually surprised by this. At times the location/time differences can prove difficult, but having a photographer who understands us makes a huge difference. Oh and thank god for instant messaging!
Here’s a sneak into our photoshoot world. We usually scout models from our social media pages. We love connecting and giving our customers the opportunity to have their daughters model for our brand, especially when we have the cutest customers around. When we have a call out, we get overwhelmed with the response and it proves to be difficult to narrow down every time.
So it’s shoot day. A very important day when it comes to photographing a product you intend to sell. Many think a whole team is involved in photoshoots, with huge sets and over the top props, when in our reality it’s a great photographer (sometimes with a person assisting), natural lighting, cute hairstyles + even cuter models, the perfectly scouted location and lastly editing skills that we could never have even if we attempted to try. Seeing these images makes you really think ‘wow, you would never know’. We fall in love with the images every time we see them and it’s not everyday you work with a photographer who understands your visuals and has a mutual understanding of exactly what your brand represents.
Bouncing off ideas and inspiration from each other is truly what makes the perfect team!
Comment below if you have also watched Nicole grow through out the years. Or if you have any questions about the shoots, let us know!
P.S. In our next post we will be showing you how to tie our dresses, so be sure to keep an eye out